Just recently, Chr. Hansen, a global bio-science company that develops natural solutions for the food, nutritional, pharmaceutical and agricultural industries, just announced that they will be boosting their North American presence after acquiring a manufacturing facility in Wisconsin. This decision to boost North American presence is a result of the increasing interest from US consumers pressuring food and drink companies to convert to natural colors in their products. This facility will house production, research, warehouse, quality assurance labs, and other business functions which will create more jobs for the state of Wisconsin. Jacob Vishof Paulsen, acting Executive Vice President of Natural Colors Division, said this about the investment, "This is the largest single investment for Natural Colors in recent years and demonstrates our commitment to the important North American market," he also stated, "Having the whole chain gathered in one place will allow for a fast and agile response to customer needs, supporting Chr. Hansen’s current and future business demands for the next decade – with room to grow.”
Reference: http://fdiforum.net/mag/chr-hansen-expands-natural-colours-production/
It's really interesting to see how the U.S. culture is changing to natural and organic. Although I'm sure some of these natural colors probably aren't going into very healthy foods, it eliminates some of the health risks from artificial dyes.
ReplyDeleteThis is great news, its exciting to see companies being more concerned about the consumers health and desires. It's also a huge benefit to unemployed citizens in Wisconsin and hopefully more business's will follow.
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